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What's all the hype about French Clay?

What's all the hype about French Clay?
When applied to the hair, French Clays are able to keep dandruff at bay by eliminating dead skins cells and draw out excess oil without stripping your hair of it's natural oils. These gentle but powerful ingredients help us to create a shampoo bar that is moisturising and able to cleanse your hair without damaging your natural scalp oil composition.